Tweet for the Job

23 Feb

Robert Duffy, the man behind the @MarcJacobsIntl twitter handle, has decided to step down from his social media post at the fashion house. The brand has gathered far more followers (about 98,000) than other designers due to Duffy’s lively, witty, divulging tweets.

Now one of the most iconic American fashion brands is looking for its next social media employee, and they’re using a unique form of cultivating possible replacements: They’re asking hopeful employees to tweet at them to be considered for the job. The candidates who entertain them the most with their clever tweets that show they understand the brand get flown in for an interview.

So far, Marc Jacobs hasn’t found its new tweeter, but it probably won’t take very long. They have already interviewed a few candidates, and 140 characters of text is a lot less to sift through for each candidate than a resume, cover letter and writing samples. This has sped up the hiring process by getting to the heart of the job–the ability to communicate via tweets. It’s a brilliant hiring strategy.

This is important for all social media hopefuls. Can you sell your skills in one tweet? Because if companies are smart, they’ll begin recruiting this way for social media jobs. No resume, just one awesome tweet.


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