Why I’m Excited for Boston Fashion Week 2011

5 May

I attended Boston Fashion Week events last year, and while a lot of them were enjoyable, it didn’t have the cohesiveness of other fashion weeks. A lot of the calendar skewed more towards cocktail party than fashion show, and didn’t do the designers’ work justice. The venues were mostly bars, hotels, and malls, spread across the city. Turnout was somewhat low for a city of Boston’s size, and people seemed disinterested. There was one event I attended that seemed to have very minimal tie-in to fashion, and seemed to be more about the socialization than the small trunk shows going on.

I’m excited for this coming fashion week in September because I recently learned that the format is changing. The organizers are finally purchasing a tent, which will be in a centralized Back Bay location, to house all of the fashion shows. This will allow for real runways, lighting and sound, more like Providence Styleweek, Boston Fashion Week’s more professional and respected sister. The fashion shows will showcase the clothing more, rather than an open bar. And that’s what fashion weeks are about, after all–the fashion.


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