Tag Archives: Lady Gaga

Lady Gaga: Born to Walk?

4 Mar

Lady Gaga walked today in Thierry Mugler’s Fall 2011 show. Now, while I’m usually opposed to celebrities being featured in runway shows as a novelty (like Tom Ford’s Spring 11 collection), I felt that this was a lot more genuine than other attempts at using stars as models. Gaga has strong ties to Thierry Mugler creative director Nicola Formichetti, who is a member of her Haus of Gaga, the team that designs the costumes and overall concept for her shows. Since Formichetti is one of her close friends, it seems fitting that he would have her walk and use her music to underscore the show.

I think it worked so well mostly because the entire show was Gaga-centric and flowed cohesively. The runway was sculpted into a makeshift cathedral, relating to Lady Gaga’s churchlike performance at the Grammys. It wasn’t just the atmosphere, though. Mama Monster is basically a posterchild for the label, and it fits with her aesthetic perfectly–80s inspired and eccentric. The models gave the same sass that Gaga gave, instead of the pop star standing out against very straightforward walkers. And Lady Gaga strutted her stuff in her sky high platforms like a true performer, looking like she felt she belonged on that runway.

If you want to watch the show, here’s the link: http://www.facebook.com/ThierryMugler?ref=ts

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Vogue Releases iPad App

25 Feb

Vogue released its first iPad app this past week, and while sales data is unavailable yet, it is slated to do well. (article from Guardian) Most magazines have had trouble selling their apps for the popular tablet device. Vogue’s version is hoping to woo readers with exclusive content from its March cover shoot and interview with Lady Gaga.

At $.99, it’s a bargain compared to some of its competitors’ issue apps, which can run about $3.99, closer to the newsstand price.

However, it’s probably less expensive because it has less to offer the reader. Yes, it includes the cover editorial and profile, but it has none of the other content from the issue. If readers want to see the full magazine, they have to purchase the print edition on top of this app. Most of the time, readers of fashion magazines care a lot less about the cover interview than the fashion features, so the die-hard Vogue fanatics probably won’t care as much about this app. Because of this, the current format for the app will only work well if the cover girl is a huge, Gaga-level star, which will make the masses flock to buy Vogue.

Vogue has had some weak cover choices in the past, like Halle Berry (September 2010) and Angelina Jolie. If they want to keep their app popular, they’re going to have to pick more relevant stars in the future to keep drawing people in.

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